RESTAURANT WHISPERER
Every week for three years sharing first-hand stories from restaurant owners, cafe owner, travel businesses and more.
PODCAST
101: LET'S TAKE A DETOUR
We take a break from the Six Pillars to share how food, community and kindness come together. And they come together at restaurants, bars, cafes, and food businesses, partly because each of those businesses is an epicenter in the community.
We take a break from the Six Pillars to share how food, community and kindness come together. And they come together at restaurants, bars, cafes, and food businesses, partly because each of those businesses is an epicenter in the community.
Here are a couple of stories about how food, community and kindness coelesce. Please send and share your stories too. This is an incredibly important part of how owners can serve community. Go out there and gather people and share what's good in the world.
100: 5TH PILLAR: DEFINED
Defining the Fifth Pillar of a Successful Business: the avenues and distribution to bring product to market. Avenues and distribution is where restaurant or CPG product find methods to sell their product. Many facets of the same jewel.
Defining the Fifth Pillar of a Successful Business: the avenues and distribution to bring product to market. Avenues and distribution is where restaurant or CPG product find methods to sell their product. Many facets of the same jewel.
The definition of the Fifth Pillar is more than the phrased "avenues" and your "distribution". Martha Lucius describes several examples of the many avenues possible in your business, and how each one can be a source of revenue and profit.
Marketing is one aspect of the Fifth Pillar. You cannot have one without the other. Marketing requires tidy messaging that melds with your brand and the vision of your business.