RESTAURANT WHISPERER
Every week for three years sharing first-hand stories from restaurant owners, cafe owner, travel businesses and more.
PODCAST
99: 5TH PILLAR: KATHLEEN OVERMAN TALKING ABOUT AVENUES OF BIZ
We dig into the fifth pillar of a successful business: avenues and distribution to bring product to market. Avenues and distribution is where restaurant or CPG product find avenue to sell their product. What routes can a business find and build distribution paths.
Kathleen Overman is a local business advocate and consultant who understands how to keep clients community focused, while growing their brand.
Enjoy the conversation, and decide how her local advocacy mindset informs building a brand where you can gain the most impact for the consumers/guests who identify with the meals you serve, or the craft food you make.
We dig into the fifth pillar of a successful business: avenues and distribution to bring product to market. Going deep with the Six Pillars of Success as a method for business owners to roadmap change and stability into their business. The Six Pillars are Brand Strategy, Financial Stability, Operations, Product Quality, Avenues & Distribution, and Hospitality.
Kathleen Overman started her new business called Sweet Leenie as a field marketing representative and then evolved into a marketing and advertising consultancy. She understands how to build local business and advocates to keep clients community focused, while still growing.
Avenues and distribution is where restaurant or CPG product find avenue to sell their product. What routes can a business find and build distribution paths. Business owner strives to find the most number of avenues to sell, that are profitable. This conversation purposely stays focused on local, as a way to "go deep before going wide", to quote Kathleen.
Enjoy the conversation, and decide how her local advocacy mindset informs building a brand where you can gain the most impact for the consumers/guests who identify with the meals you serve, or the craft food you make.
98: ELUSIVE TERM "QUALITY" WITH MEAGHAN CARPENTER, HEX FERMENTS
Meaghan Carpenter, owner of HEX Ferments shares their methods and creative thinking when they make their kimchi, krauts and kombucha. The ancient techniques of preserving food is an art. Rarely do we find an Arc of Taste in our modern food chain. HEX Ferments is that niche business that never stops striving for the best. Science and taste have led their path to HEX Ferments' high caliber product.
The fourth pillar of a successful business is product & quality. Those words translate into a consistent and elusive practice of quality control within a business. Studying the Six Pillars of Success as a method for business owners to roadmap change and stability into their business. The Six Pillars are Brand Strategy, Financial Stability, Operations, Product Quality, Avenues & Distribution, and Hospitality.
Meaghan Carpenter is co-owner of HEX Ferments with her husband Shane Carpenter. She shares their methods and creative thinking when making kimchi, krauts and kombucha. The ancient techniques of preserving food is an art. Rarely do we find an Arc of Taste in our modern food chain. HEX Ferments is that niche business that never stops striving for the best. Science and taste have led their path to HEX Ferments' high caliber product.
In November HEX Ferments opened HEX Superette. It’s a beautifully designed space that makes all feel welcome. This is where their customers and newbies can share "How to HEX" — how to add ferments to ones diet.
Quality is where product, service and time blend togther. It is an elusive concept. One that each business owner strives to achieve. Listen and enjoy.