Holy Guacamole
This podcast released an episode every week between 2020 and 2023. The idea was to share first-hand stories from restaurant owners, cafe owner, travel businesses and more.
PODCAST
74: OPENING A BAKERY, WINNIE'S BAKERY PATH
Owning a bakery is many people’s dream. For some people, owning a bakery is a dream come true. Today’s episode is an exploration into one way to own a bakery. What does it mean to become a business owner and baker. We hear first hand from one owner, Elise Smith and what she has discovered on her journey.
Owning a bakery is many people’s dream. Today’s episode is an exploration into one way to own a bakery. What does it mean to become a business owner and baker. We hear first hand from one owner, Elise Smith and what she has discovered on her journey.
Elise Smith is the owner of WinniE's Bakery. She is an accomplished pastry chef and published recipe developer, food stylist and food writer. WinniE's Bakery is a bake to order and small batch producer of artisanal baked goods. She has a strong online presence— onIG, and she’s about to she will soon be in Magnolia Network! That said this episode is grounded in practical habits. She shares what a to-do list looks like, her schedule, the detail involved in recipes creation, and baking cakes when that’s what the client wants.
Building relationships is important to any business. Elise’s super power is building relationships. She makes sure she is also in service of others less fortunate. Two amazing non-profits she helps are No Kid Hungry and Be the Match. No Kid Hungry’s mission is to break the barriers of food insecurity. Be the Match is a registry of potential blood stem cell donors. Both are amazing charities, and reflect Elise’s journey. Enjoy listening, and hope it helps spark ideas, that you can workshop…
73: RESTAURANT MARKETING WISDOM
Kelly Pace Hayes owns Pace and Love Marketing. She is a marketing consultant. She shares her mini bio, and describes the breadth of experience she has and how she now uses her experience. She has helped both small food businesses and large restaurant groups grow. She has clients across many industries now. She has the skills of a nimble individually run marketing company who worked at an agency, so can incorporate those processes into Pace and Love.
Kelly Pace Hayes owns Pace and Love Marketing. She is a marketing consultant. She shares her mini bio, and describes the breadth of experience she has and how she now uses her experience. She has helped both small food businesses and large restaurant groups grow. She has clients across many industries now. She has the skills of a nimble individually run marketing company who worked at an agency, so can incorporate those processes into Pace and Love.
Her ability to gather and tell the story telling works. She’s used it for many different industries, and for many facets of a business. Right now she helps businesses tell their story to attract good people to join a team. She explains clever packaging and how the brand can capture so much in the feel of the logo, package or environment.
Martha asks Kelly for shout outs for good marketing that builds your restaurant and product brand. Hear 3 good paths that Kelly recommends for marketing your restaurant or packaged food/beverage—loyalty, a chef’s choice menu, and partnering with local community organizations.
Kelly mentions text loyalty programs. Here are several to consider: Klayvio, and here is a recent list to consider