Holy Guacamole
This podcast released an episode every week between 2020 and 2023. The idea was to share first-hand stories from restaurant owners, cafe owner, travel businesses and more.
PODCAST
91: 1ST PILLAR, BRANDING WITH KEVIN KERNAN, GDLOFT
Today's episode is with owner Kevin Kernan of GDLoft. He explains the many elements you need to gain that complete picture of your graphics. Listen and learn about a logo (in it's many forms), fonts, black and white vs colors, a brand book and the voice a brand conveys with those elements. It's a geeky converation, but building an identity does not happen in an hour...like a fine wine, it takes time.
The Six Pillars System is the backdrop for this and future episodes. Refer to Episode 90 for detailed explanation. I’m Martha Lucius, your host and restaurant strategist. Six Pillars is the method we use for client strategy work. We think it's useful to reval in Holy Guacamole's Podcast. Restaurant owners need a method to create change, Six Pillars creates the common language for change
The first pillar in the Six Pillar System is Brand Strategy. Each episode topic reflects one of the pillars with real world examples. Helping owners put ideas into action. If you are an owner the pillars become your tools — to help you become stronger, more resilient and healthy business owners.
Branding Design studio owner Kevin Kernan of GDLoft is a branding specialist. He explains graphic and philosophical elements commonly needed to build a brand. Listen and learn — about geeky logo details (and it's many forms), font selection, black and white vs colors, a brand book and a building a brand voice to complete a brands basic strategy. It's a geeky converation, but building an identity does not happen in an hour...like a fine wine, it takes time. Simply put, going through the process of creating your brand, you will solve many unaswered questions of how your customer will (or won't) interact.
Episodes are intended to give owners a renewed perspective on their business. In this case, it's the brand strategy journey your business can take because yiour branding is built to withstand the test of time and scaling into the future.
90: SIX PILLARS EXPLAINED
In this episode Six Pillars is defined. Future episodes focus on each pillar, one pillar at a time. This is the method host Martha Lucius, Restaurant Strategist uses in her client work, and reveals in weekly podcasts for 2023. This method is useful for owners of cafes, breweries, bars, food based businesses and of course restaurants.
To kick off the third year of Holy Guacamole we start with Six Pillars of Success is a method business owners use to roadmap change into their business. The Six Pillars are
Brand Strategy
Financial Stability
Operations
Product Quality
Avenues & Distribution
Hospitality
In this episode Six Pillars is defined. Future episodes focus on each pillar, one pillar at a time. This is the method host Martha Lucius, Restaurant Strategist uses in her client work, and reveals in weekly podcasts for 2023. This method is useful for owners of cafes, breweries, bars, food based businesses and of course restaurants.