8 Ideas for you to refresh what stories you are telling. Put those stories in your restaurants' newsletter.
A regular newsletter is your best, most direct contact with your guest in between their visits. A newsletter has one main purpose: now regulars and new guests can keep in touch with your restaurant. That newsletter needs to be written with intention. You are proactively inviting guests to visit.
But what do you tell them? You need to tell them your stories. It takes effort to maintain your monthly newsletter, but your efforts will pay off.
It can all be daunting.
So here's help. I’ve collected some of the formulas you can use to create the type of news your potential and returning customers will want to read. Use them exactly or tweak them to fit your unique restaurant.