Marisa Dobson is guest blogger for this month's post on PR. She is the founder & principal of Scintillate, a publicity and marketing consultancy that specializes in food & lifestyle clients. For over ten years, she's worked with professional creatives to turn their passions into passion projects. Visit www.marisadobson.com or follow her on Instagram: @marisa_dobson.
Ensuring that your business is healthy means you must face the number. Look at your inventory. Discuss menu costing with your chef and your managers. Read your financial statement. Each of these three actions ensure that you are following The Three Financial Truths.
Hiring practices can improve if you are willing to face the fact that staff need to represent your mission and vision. When you hire, do you explain the mission of the restaurant during the interview. Does the applicant have experience working with a restaurant that thinks about hospitality, over basic customer service?