" />

Viewing entries tagged
Restaurant Owners

Restaurant Instagram: Case Studies

Comment

Restaurant Instagram: Case Studies

Restaurant owners don't have time to wander around dreamily imagining good social media. You don't know everything about social media, either. BUT, you need clarity, instruction and examples. Zeroing in on what makes good content on social media--that's what you need. So this month I am focusing on Instagram. I'm going to let my research speak for itself.  Here are good example of amazing social media from a restaurant.  Here's what I learned.

Comment

Systems in a Restaurant

Comment

Systems in a Restaurant

Technology can support a restaurant, bar or cafe.  Find the systems that work well for your three most important technology centers:  POS, an accounting system, BOH restaurant management software. 

This month I've found myself thinking, "the procedures in the restaurant arn't current!"  Restaurants, cafes and breweries are ever changing, and hopefully ever growing. Adding technology is part of those changes.  Technology and computerized systems reflect what staff and management need. If a technological solution and system is working, then every day feels less chaotic. More like a train moving down the track. Ultimately if your not making money in your restaurant, chances are there is little to no structure. You're  reading this thinking, "Oh, yah, we need to improve!" Here are some solid computerized systems your business needs to stay current. 

Comment

CULTURE IN RESTAURANTS, CAFES AND BREWERIES

1 Comment

CULTURE IN RESTAURANTS, CAFES AND BREWERIES

When it comes to restaurant culture, owners, guests and staff want to know, "what's the secret ingredient" in Mama's cooking; or in ramen. Restaurant owners ask specifically for the secret ingredient in the CULTURE of a place”.   This is the question I posed of Erin Moran. She is Chief Culture Officer at Union Square Hospitality Group--Danny Meyers' company.  We had a short interview on company culture. Here are the nuggets from our conversation.

1 Comment

Peace and Joy

Comment

Peace and Joy

Peace and Joy

Peace and Joy

What does Peace and Joy have to do with being a business owner?  Simple: You chose to be a business owner, and there should be peace and joy in your heart for your business and the people who run it with you.    We all know that it has it's thankless moments. This blogpost is not focused on the thankless moments.  Rather, this blogpost is about the peace and joy you can get from being a business owner.  The best way to explore such an idea, is to look at a living legend:  Ari Zingerman.  Last month I attended a two day workshop called “The Zingerman’s Experience”, with one of my clients. The Zingerman's brand has a whimsical look, but thankfully for us, his whim took shape with vision, systems and laws of business.   When you, as an owner, get stumped, you might need vision, systems and laws for you and your staff. The workshop confirmed for me, yet again, that owners need support that keeps them on track. Consider if you have vision for your business, systems for you and staff to follow, and have you read the Zingerman’s Twelve Laws of Business?

VISION:

No doubt you have heard that your business needs a vision.  You might have done a brief exercise in vision, and even put it in your employee manual.  But honestly, it needs to be deeper and wider.  Vision is only useful if it permeates your business and is the message each staff member shares with fellow staff and guests/customers to your business.  The most effective way to make that happen is to set action steps that are based on the vision.  With action steps you achieve consistent strategy, and weave the vision into your business culture; it even matches the vision to the daily habits in your business.  Vision is your five year plan. Action Steps place you on that road map to getting to the goals of the five year plan. 

 

SYSTEMS:

Simply put, systems are what makes your world go ‘round.  Systems keep your product consistent, your daily operations functioning (void of chaos), create a method for distributing your product, and creates the vibe/culture that keeps customers/guests delighted, and coming back.  The systems helps guide every aspect of your business.  It is even true that a clear vision attracts the right staff to your business, which naturally builds solid foundation for growth.  As a business advisor I know that the concept of systems is cringe-worthy: if you do not have them, it seems like it will take forever to build them.  If you have some systems but they do not give you positive results then you have to revisit whether they actually match the action plan (which supports the vision).  If the systems are not based on expectations then they are simply not useful, and are not supporting you.  Your business can be chaos-free and embody peace and joy.  And you have to jump in and create systems that your staff follow.  This will build the consistent and beautiful business you envisioned from the start.  

TWELVE NATURAL LAWS OF BUSINESS:  You may never have thought of laws for your business.  In the words of a yogi, “it is returning to your center”.  In the words of a Wall Street businessman it’s what drives your business forward.  In the words of Martha at Cavalletta, “it’s a set of rules that reassure you, when faced with a new and different issue in your business.   With that brief introduction, read through the Twelve Natural Laws of Business, and see how pertinent they are to your business.

I wish you Peace and Joy for this holiday season, and I wish you Peace and Joy for your business. Be assured that it is possible.  Start off the new year thinking and planning of how to achieve more peace and joy in 2016. 

 

Comment

LEADING YOUR STAFF: CUSTOMER SERVICE

Comment

LEADING YOUR STAFF: CUSTOMER SERVICE

Imagine that you magically have fantastic customer service, and great hospitality in your business.  As you read that, you probably know and feel that your staff cannot read your mind, and cannot be you. So training your staff is essential.

Comment

THREE TIPS FOR PREPAREDNESS

Comment

THREE TIPS FOR PREPAREDNESS

Fair to say, that in your business, the central constant is to serve your customers. To some business owners that means, as fast and efficiently as possible.  Other business owners rely on carefully organized hospitality. And while serving your customer is the central goal, ask yourself if customers are central to your business day.  It may not be happening at all, or service may be happening, accompanied with chaos, or you just cannot figure out why service is not smooth and simple.  Lets visit three tips for being prepared to serve your customers.  This will improve their experience.

Comment