Marketing starts with the small phrases and simple messages you say every day. Gather those thoughts, messages and what makes you unique in one place. HOW TO IMPROVE YOUR MARKETING QUICKLY is really helpful workbook. It's a free workbook. And it's easy to sit down each day, for 5 days, for 10 minutes; or, all in one solid hour. Capturing the essence of your restaurant (or cafe, catering company, or brewery!) is only hard because you are so close to it every day. When it's ready you are able to write a press release, post on social media with ease, training your staff and update your website! Here are benchmarks for each
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managing your restaurant
Arn't you tired of the struggle to attract and/or find good employees to your cafe, brewery, restaurant or catering company? This problem is real. I'm not even going to belabor that point. It's just gonna make us sad! Here's an outline that might help you reset your hiring habits and procedures, and give you better results. Ready, set, go!
Technology can support a restaurant, bar or cafe. Find the systems that work well for your three most important technology centers: POS, an accounting system, BOH restaurant management software.
This month I've found myself thinking, "the procedures in the restaurant arn't current!" Restaurants, cafes and breweries are ever changing, and hopefully ever growing. Adding technology is part of those changes. Technology and computerized systems reflect what staff and management need. If a technological solution and system is working, then every day feels less chaotic. More like a train moving down the track. Ultimately if your not making money in your restaurant, chances are there is little to no structure. You're reading this thinking, "Oh, yah, we need to improve!" Here are some solid computerized systems your business needs to stay current.
Marisa Dobson is guest blogger for this month's post on PR. She is the founder & principal of Scintillate, a publicity and marketing consultancy that specializes in food & lifestyle clients. For over ten years, she's worked with professional creatives to turn their passions into passion projects. Visit www.marisadobson.com or follow her on Instagram: @marisa_dobson.
Understanding and keeping up with your businesses health is, frankly, necessary to your success. It's important to know how various benchmarks for your specific restaurant, cafe or brewery. Prime costs benchmark is 60%. Now, you might be reading this and saying, "Now, remind me, what is prime cost again?" That's why I am writing this blogpost. Here are the four things you need to know, to get out of financial panic, and into financial calm and success.
This post takes you inside Curry Leaf Cafe in Kemptown, and it's chef-owner Kanthi Kiran Thamma. He is building on the momentum of two ongoing restaurant successes. The latest incarnation of Curry Leaf Cafe is shared plates and small plates, of the street food of southern India. There's even a small masala dosa on the menu.
Ensuring that your business is healthy means you must face the number. Look at your inventory. Discuss menu costing with your chef and your managers. Read your financial statement. Each of these three actions ensure that you are following The Three Financial Truths.