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YELP APP:  restauranteurs pros and cons

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YELP APP:  restauranteurs pros and cons

Are you a skeptic when it comes to YELP? As owners of restaurants, we are.  This topic is visceral, real, and even unpleasant. I’m actually conflicted:  as a restaurant person, I too can get annoyed by YELP. As a customer, let me admit my truth, I find the app useful at times (more on this below!). We’ve all be burned by customers spouting off what they think. Our response at that moment is to say, “they have no idea what was really going on!” But we all know a response must be formed.  I recently had a conversation with a YELP team member, and I’ll share what I learned because it’s useful to the community of owners. I’ll dig into the pros and cons, and then concluded with my takeaway.

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Restaurant Publicity Primer

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Restaurant Publicity Primer

Marisa Dobson is guest blogger for this month's post on PR.  She is the founder & principal of Scintillate, a publicity and marketing consultancy that specializes in food & lifestyle clients. For over ten years, she's worked with professional creatives to turn their passions into passion projects. Visit www.marisadobson.com or follow her on Instagram: @marisa_dobson.

 

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